90th Anniversary Moodboard
The 2025-26 season marked the American Hockey League's 90th anniversary, and I had the incredible opportunity to design the commemorative logo and develop the anniversary brand identity. It's been the biggest milestone of my design career so far, and I'm so grateful to have helped shape the creative direction for such a historic season.
Historic Content
I incorporated materials from the AHL archives, dating back to the league’s founding, to create the layered, collage-inspired aesthetic featured below. At the start of the season, I spent time exploring and digitizing historical documents, photographs, and ephemera from the archives. I then carefully edited and refined these elements to align with the season’s overall brand identity, blending the league’s history with a contemporary visual approach.
Hand-Drawn Illustrations
Social Content
2026 AHL All-Star Classic
Central & Pacific Division Jerseys
North & Atlantic Division Jerseys
Western Conference Warm-Up Jerseys
Eastern Conference Warm-Up Jerseys
