Baby, beluga, branding. Those are the three words I would use to describe this project. Tasked with creating a brand of “the basics”, I created a fun children’s bath time brand called Beluga Bubbles. I was deeply inspired by the children’s song Baby Beluga by Raffi when establishing this brand. I picked the beluga as a mascot for the brand because children would be drawn to the cute character on the product. The Beluga Bubbles product line consists of a bubble bath, hair & body wash, and after bath lotion. These products are targeted to be used on children ages 0-5. With no harsh chemicals and a 100% natural ingredients list, parents do not have to worry about what products they're using on their children. With a variety of safe scents and an unscented option, kids will have a bubbly good time getting clean and smelling fresh.
