Every so often, Alexander's Uniforms hosts "sidewalk sales" outside their stores where customers have the opportunity to buy discounted merchandise. For the Fall River location, our team decided it be best to steer away from calling it a "sidewalk sale" and opted for something much more festive due to how close it was to Halloween. Thus, The Fall River Halloween Spooktacular was born!
The hand lettered typography, textures, and cute little ghosts were all created in Procreate. The whimsical Halloween route has proved to be successful for the brand through our social media posts for the Halloween season (pictured below the event materials). That is why I chose to incorporate that in this campaign. The materials created for this event were: Door signs, emails, rack toppers. and social media posts.
Close up of Typography
Rack Topper Signs
Halloween Spooktacular Sidewalk Sale Event Sign
Halloween Spooktacular Email
Halloween Spooktacular Social Post
Happy Halloween Instagram Story
Scrubtober Social Post
